It also has another edge since you can set goals together with your friends and work towards getting healthy. Innovation will most likely be on the software side than on the hardware side.Variety in a fitness routineTwerkout, cheerobics and punk rope are touted to be a few fitness trends that will gain momentum this year. It is only a matter of time before the Chinese smartphone makers get into smartwatch segment as well, and make the segment affordable. People like variety in their fitness routine, so I think these will be received well. For instance, 2015 saw the world’s most expensive diamond being sold..Wearable fitness devices to be a rageThese come in very handy since it helps you keep a track on the number of steps you take in a day, the amount of sleep you get in the night. The margins may have reduced but people are still indulging in expensive goods.

Wearable technology to be embracedWearable technology including smart watches and fitness trackers will surely see a spike in 2016. Quick 30-second videos might be the key to promote and market brands. Since these devices are practical and complement our lifestyles, they will become MINI BAR refrigerators popular. Today’s youth is more aware about various fitness routines.Video ads are coming your way:Video consumption is definitely growing which is why we have Facebook picking up video content, as is Twitter with its autoplay mechanism. Yoga all the wayYou will definitely hear more about yoga this year as well. However, there are very few forms of exercise that revitalise your mind as much as yoga — it helps you de-clutter your thoughts, shift perspective and focus.

Of course there’s going to be a lot of things happening in wearable tech: Virtual reality should also be something to watch out for. I believe that people need to focus on holistic health rather than just weight loss.Social MediaAditya Gupta, founder of iGenero, says:Social media platforms will evolveIn 2016, social platforms will go beyond Facebook, Twitter and YouTube. I read recently that Google Ads will now be embedded within Google searches. Luxury homes work as a huge investment for them, and of course works perfectly in their routine.Fitness trackers will gain popularity as the idea they are selling, becoming a fitter version of you, has a lot of takers in a country like ours. But the real game changer will be services and user experiences that these smartphones will offer. The real challenge will lie in adding value to the data that is collected by the fitness trackers, so companies, which are able to crack that, will see more success. 

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