The Prime Minister had announced the launch of the campaign during his monthly radio address, "Mann Ki Baat" on August 25 and said he wanted to see his listeners fit and make them "fitness conscious". He had indicated that the fitness programme will have fixed goals.Arrangements have been made for wide viewing of the launch; University Grants Commission (UGC) has asked affiliated higher educational institutes to make arrangements for live viewing of the event by the students, faculty and staffInstitutes have also been instructed to prepare and implement an institutional fitness plan incorporating sports/exercises/physical activities for fitness, into the daily routine. UGC has also asked institutes to encourage every person to walk 10,000 steps on Thursday.Institutes have also been told to upload their fitness action plans on UGC’s "Fit India Movement Portal" which is under development.

Union Sports Minister Kiren Rijiju said the Prime Minister’s initiative Medical bandage Manufacturers was receiving support from all sections of the society."Tremendous supporters are coming from all sections of the society to participate in the #FitIndiaMovement to be launched by @narendramodi ji on 29th Aug at 10am," said the minister.As PM @narendramodi ji is launching #FitIndiaMovement at 10am, Im extremely excited to see Chief Ministers making clarion call to citizens in their respective States for fitness. Here is the message of the CM of Tripura Ministers, Corporates and many icons are taking amazing steps to make the programme a grand success.PM Modi is a well known supporter of Yoga and has in the past attributed his fitness to regular yoga and breathing exercises.Speaking about his fitness routine, the Prime Minsiter had said, "I am equally energetic from morning till night. I guess the secret behind it is yoga and [breathing exercises]. Whenever I feel tired, I just practice deep breathing and that refreshes me again."Fit India Movement is the latest among several other initiatives by the Prime Minister to promote fitness and health.

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